Alumni and students connect during month-long UCT Phonathon

11 Jun 2014 - 19:15

UCT Phonathon callers in training

Once again, the Baxter Residence computer lab has been transformed into a hub of activity as the Development an d Alumni Department launches the 2014 UCT Phonathon, where students connect with alumni, sharing stories of their experiences during- and after their time at UCT, and discussing the University's key fundraising priorities.

Over a month-long period, students will make contact with over 10 000 alumni, here in South Africa and abroad.

2014 forms the second year that UCT undertakes a Phonathon of this scale, assisted by UK-based consultancy, Rux Burton and Associates.

Through a partnership with ICTS, the entire operation is automated, and runs via Voice Over Internet Protocol, meaning that the costs of making calls are significantly lower than they would be using a fixed-line or mobile phone system.

Speaking at the training session held this past weekend, project leader Jasmine Erasmus says “The best part of this programme, for me, is the energy in the room. We have a very dynamic and enthusiastic group of more than 40 callers this year, and watching them in action is inspiring. It's heartening to know that they are our future alumni, and makes me very proud, as a staff member, to be part of the university community.â€